Peace Collective aims to capture cultural sentiment in their clothing. For their brand campaign, we took one of the most polarizing pieces of apparel of the 21st century, the “Make America Great Again” cap, and turned it into a symbol of acceptance for all newcomers, both refugees and immigrants, in Canada.
̌
Peace Collective aims to capture cultural sentiment in their clothing. For their brand campaign, we took one of the most polarizing pieces of apparel of the 21st century, the “Make America Great Again” cap, and turned it into a symbol of acceptance for all newcomers, both refugees and immigrants, in Canada.
Writer: Luke McNeill l CD: Catherine Allen/Ian Simpson l Account Lead: Nina Bhayana l CCO: Zak Mroueh l Editor: Max Lawlor l Director/Casting: Barbara Shearer l DOP: James Arthurs l Colour: Patrick Samaniego